On one popular writer’s forum, there used to be a joke that the mere mention of Hugh Howey’s name would increase book sales. Like many jokes, this one may have had an element of truth because Mr. Howey often made an appearance in those forum posts. Sometimes, the famous author would even hand out free tweets to promote lucky authors and books after he noticed his name was mentioned. Not every online influencer is as generous as Hugh Howey, but this example illustrates the point that this kind of attention can help promote authors and sell books.
5 Ways to Attract Attention from Online Influencers on Different Platforms
As an author, you probably already have a presence on a few different Internet platforms. The most common ones include Amazon, Twitter, Facebook, LinkedIn, and a website or blog.
Amazon Top Reviewers
This isn’t as easy as it used to be because popular Amazon reviewers already get many requests for book reviews. However, you still have a chance to get recognized by an Amazon community leader if you reach out, offer a digital or hard copy of your book, and ask for a fair review. Start by visiting this page to find a list of Amazon top reviewers.
If you click through to the reviewer’s profile, you can find contact information and a list of books that the reviewer has reviewed. If the reviewer tends to read books like yours, send a query and politely ask for consideration.
Some popular authors have an established following that they developed by connecting with their community regularly. Get involved with fan discussions and don’t be afraid to drop an occasional self-serving link. Also, get noticed by sharing the author’s content with your own fans to increase the chance they may return the favor.
Mention Influencers On Your Blog
Most people who thrive online set up Google alerts or similar apps to let them know when their name gets mentioned. If you mention these notable individuals on your website or blog, you can bet that they will come to see what you said. Since many celebrities crave attention, they might very well leave a comment and contact information. Don’t forget to follow up.
Twitter is the land of very short posts and hash tags, but it can also be one of the easiest places to connect with top social media influencers. Begin by commenting on and sharing influencer’s content with your current followers. Of course, always make sure you tag the author, so your activity will get their attention. This course is very likely to get you a thanks for sharing content or a response to your comments. That can be the beginning of a beautiful relationship.
LinkedIn is a social media site that was designed for connecting with business associates. Begin by commenting on an influencer’s published content and then ask for a connection. Also, find active message boards for your niches and begin conversations by mentioning your opinion or linking to quality content you have published elsewhere.
Connecting With Top Internet Influencers Can Help Build Your Author Brand
Every attempt to make contact will not yield the results you might hope for, so it is really important to list several people you hope to target and practice regular outreach. Even a couple of the right connections can help you get noticed by their communities and people who can help you succeed. If you want to build a relationship with famous authors, publishers, or even top book reviewers, you should take the first steps to make sure they know who you are.
Kenneth Gillett is the Principal and Founder of Target Marketing. A full service digital marketing agency in New York City guiding authors, speakers & brands to elevate their influence.