Showing posts tagged Twitter

Twitter Tips for Authors

Twitter is an amazing tool to brand yourself as author and connect with your readers and fellow authors. Twitter can play a big role in your Author-Marketing Strategy if used correctly. 
It is not an exclusive “free advertising tool” for self-promoters as some people are using it and driving their followers ‘nuts.’

We collected some great Tips for Twitter Starters and Twitter Veterans as well.

Getting Started with Twitter (for Authors)

- Be Yourself - Not Your Book
Present yourself as person and not as your book. It might seem a great idea to take the book title as Twitter name - but what are going to do when writing your second book. You would need to open a second account for this book, the third book, etc.
Followers are also more likely talking to a person than a book.

- Choose your Author-Name as Twitter-handle
To brand yourself as author choose your author-name as Twitter handle. If it is not available anymore extend it with ‘Author’, ‘Writer’ or a underscore ‘First_Last’.

- Provide a Bio, a Photo and an ‘URL’ (website-address)
Take your time to draft a good sentence for your Bio. Nothing too crazy, too fancy - just a great line so followers have an idea who you are or what you write. A photo is a must but if you like to keep your anonymity you can use a cartoon-ish picture or a manipulated picture of yourself. Don’t use your book as profile picture. (Followers get the impression that you ‘only’ want to sell your book).
The URL could be to your blog, your Facebook page, or other social media sites where followers can learn more about you. Don’t use your book link at Amazon. (Same reason as with the picture - new followers won’t buy your book anyway. They might do later when knowing more about you.)

- Tweet-Out some Tweets before start following others
Post your first tweets even if you have no followers. Your new followers will read them soon. 

Getting Followers on Twitter (for Authors)

- Time to get active on Twitter - Who to follow?
Start following your first Tweeps (Twitter Users). Follow only Tweeps you are interested in. They might be fellow authors, readers, book bloggers, book sites, news sites, people with the same hobbies you share, etc. Follow Tweeps who are posting (by your definition) interesting tweets or have an interesting Bio or are people you know.

- Do not follow everybody you see on Twitter
At first, you are limited to 2,000 people to follow. So, choose your Tweeps as described before. Once you have 2,000 followers yourself you can follow more Tweeps. 

- It’s all about Quality
If one of your goals is to brand yourself as author and build your own Twitter community where you discuss topics you’re interested in - the more it is important to have quality followers and not just thousands of followers who give you every morning a quote of the day, do the ‘follow you, follow me game’, or are just tweeting out their links to their eBay, Amazon, or other e-commerce sites. It sounds great to have 100,000 followers but these before mentioned users will never communicate with you or have even a look at your tweets.

What to tweet and not to tweet (for Authors)

- Do not sell your book!
Nothing annoys your followers more then asking them “Please buy my book”, “Please, read my book”, “Now only 99 cents” etc. Followers are quickly annoyed and will call this ‘shameless’ self-promotion. And you might think the same when reading only these kinds of tweets from people you are following and might decide to not follow these Tweeps anymore.

- Make yourself as Author interesting
Tweet about your writing and the progress of your new book project. Having received an amazing review, award, etc. Share the publishing process, provide tips for others. Share sale success etc. If you make yourself/your book interesting enough  your followers will probably investigate and buying your book and/or reviewing your book. (soft sale)
Let your followers know if your book has been featured, or you’ve done an Interview or a guest-post. Let them know about reading or signings, how to get freebies, etc.

- Get involved in discussions
You’re seeing your followers discussing interesting topics - get involved. Or ask a question to start a conversation.

- Re-tweeting
If you see interesting or helpful tweets from others you’d like to share - RT (Re-Tweet) it to your followers. This helps interesting posts to get a wider audience. Your followers will RT your Tweets as well if they are interesting for them. Don’t ask for RT’s - your followers will re-tweet your tweets if your posts are good (interesting, helpful) enough for a RT. 

- Using Hashtags (#)
Use Hashtags - so Tweeps who search for for a category or genre can easier find your tweets, like #thriller #para #ya #WritingTip etc. Don’t overuse them - else tweets can be more difficult to read with to many hashtags.

- Build relationships with other writers 
“Thanks for the RT” doesn’t exactly build relationships. If someone retweets your tweet or mentions you, take the extra two minutes to check out their Twitter profile, see what they write, and comment on it in a tweet with a ‘Thank you’ included.
Fellow writers are mostly also readers and are great to have relationships with to share tweets, writing tips, found a beta reader group, etc. Do NOT use these relationships trying to sell them your books. (This can be seen a lot on Twitter)

Even more Quick Twitter Tips (not only for Authors)

- Be honest. Have fun. Don’t try to sell anything.

- Twitter about stuff that has to do with your blog, but also Twitter stuff that has nothing to do with your blog.

- Share links, share ideas, ask questions, answer questions — anything but “what are you doing?” unless it’s really interesting

- Write each word like it matters, because it does.

- Respect the people you follow. Be interesting. Listen first, tweet second. Don’t waste words.

- Don’t follow more people than you can handle. If you’ve got too much going on, you miss a lot of the good stuff.

- Stop thinking that twitter is pointless and just try it. It’s all about community, reach out and be a part of it.

- Send out interesting, funny, resourceful and insightful tweets and this will earn you more followers.

- Tweet often and experiment with different times of day and night, weekday/weekend. You never know who is ready to surf Twitter.

- Make tweeting a two-way dialogue. Comment/respond to the tweets of others. It’s OK to push out links to your latest blog entry but don’t overly sell anything in your tweet.

- Better to be friendly and positive than negative and critical in your Tweets

-Feel free to comment on current events, hot trends, news, cool individuals, relevant issues, unique ideas, and things you find of value.

- Remember
Talk, don’t sell. Twitter is not a marketplace - it’s more like a community room. Pull up a chair and make friends.

Twitter Glossary (Excerpt)
(Find the official Twitter Glossary here

The @ sign is used to call out usernames in Tweets, like this: Hello @Twitter! When a username is preceded by the @ sign, it becomes a link to a Twitter profile.

A short personal description of 160 characters or fewer used to define who you are on Twitter.

The Connect tab lets you view interactions, mentions, recent follows and Retweets. Using the Connect tab you’re able to view who has favorited or retweeted your Tweets, who has recently followed you, and all of your @replies and @mentions.

DM = Direct Message
Also called a DM and most recently called simply a “message,” these Tweets are private between the sender and recipient. Tweets sent over SMS become DMs when they begin with “d username” to specify who the message is for.

#FF stands for “Follow Friday.” Twitter users often suggest who others should follow on Fridays by tweeting with the hashtag #FF.

A follower is another Twitter user who has followed you.

Your following number reflects the quantity of other Twitter users you have chosen to follow on the site.

A user’s “Twitter handle” is the username they have selected and the accompanying URL, like so:

Curated groups of other Twitter users. Used to tie specific individuals into a group on your Twitter account.

Similar to RT, an abbreviation for “Modified Tweet.” Placed before the retweeted text when users manually retweet a message with modifications, for example shortening a Tweet. 

Mentioning another user in your Tweet by including the @ sign followed directly by their username is called a “mention”. Also refers to Tweets in which your username was included. 

A Twitter page displaying information about a user, as well as all the Tweets they have posted from their account

A Tweet posted in reply to another user’s message, usually posted by clicking the “reply” button next to their Tweet in your timeline. Always begins with @username.

Retweet (RT)
A Tweet by another user, forwarded to you by someone you follow. Often used to spread news or share valuable findings on Twitter.

Abbreviated version of “retweet.” Placed before the retweeted text when users manually retweet a message.

Tweet (noun)
A message posted via Twitter containing 140 characters or fewer.

Twitterer (offcial Twitter User - others say Tweep)
An account holder on Twitter who posts and reads Tweets. Also known as “Twitter user”

URL Shortener
URL shorteners are used to turn long URLs into shorter URLs. Shortening services can be found online.

5 Twitter Best Practices to Humanize Your Brand

Bringing a human touch to your Twitter activity will be welcomed and appreciated by your followers and likely help you earn a broader social audience.  Over-automating your Twitter presence and spamming your followers in hopes of expanding your reach and influence is a major faux pas.  Your prospects want to know that they are interacting with a real human being behind your brand, so conducting your brand presence like a robot will not do you any favors.  Although the power of social media is found in being genuine with your audience, many brands continue to devalue the worth of authentic, human interaction.  Give your presence on Twitter a personal touch to make your brand seem more likeable, human and accessible.  Humanizing your brand may be the quickest route to Twitter marketing success.  A human brand can foster trust, help establish new connections, encourage genuine relationships, and ultimately advance your business and industry influence.

1. Know and Understand Your Audience

Who are your prospects, and what are their primary concerns and objectives?  Speak to their needs—providing vital industry insight and thought leadership.  Be forthcoming about how your prospects can learn more; inbound links and dedicated landing pages can be helpful to them and very rewarding for you in terms of increased social lead generation and conversion.

2. Perform Content Curation

Find unique yet relevant, high-quality content to share with your Twitter audience.  Providing a wise selection of industry-leading content is likely to increase your reach, influence and social lead generation.  Curate content based on quality and relevance to prevent information overload and increase your relative value on Twitter.  Relevant, educational information from trusted and respected sources is always well received and will be highly shared by your followers.

3. Practice the Virtue of Listening

You really need to listen more than you talk on Twitter.  Your ideal prospect may be quite different from the people who are following and talking to you directly on Twitter.  Use social listening software to monitor conversations; there are many social media tools, which you can use to listen and analyze the demographics of your Twitter following.  Examine the Twitter lists that you and your brand are being put on; it should shine a light on how you and your content are being received on Twitter.  Also, pay attention to relevant industry trends and hashtags, which can help amplify your reach.  It is important not to use Twitter for loud, one-way discussion about only yourself.  If you would not do it in person, do not do it on Twitter.

4.  Join or Host a Twitter Chat

Tweet chats are a great way to make new connections, find new information, increase your brand awareness and help you make great strides in understanding the way Twitter functions.  Be friendly and professional, while providing useful information to your audience.  Answer all questions to the best of your ability.

5. Be Yourself

You are unique, and your brand should be as well.  Letting your personality shine through in a good way on social media is conducive to new relationships.  Do not simply copy your competitors.  They may not have a sound social media strategy, and their prospects and buyer personas may be significantly different than yours.  Originality in social media presence and content is paramount; authenticity cannot be faked.

When your followers have questions, always reply in a prompt and friendly manner.  If you take too long to respond, it will look like you do not care, and your authenticity will be called into question.  You do not want this to happen.  Expand your social audience by promoting a conversational and genuine report.  The more your Twitter audience publicly talks about your brand and shares your content, the more your reach and exposure are amplified.  Introductions happen naturally, when you tweet content, reply to tweets and thank your followers.  Genuine engagement can help you form new relationships, increase your reach, and incite greater social media lead generation and conversion.

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