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5 Secrets to Making Anything Go Viral

Nobody needs to tell you that a viral marketing campaign can increase brand awareness and offer you an unbeatable return on your investment in time and content. You just want to know how to get your own project passed around the Internet by enthusiastic users.

Why does some content take off while other content stalls on the launching pad? The right answer even frustrates serious marketers when they try to analyze the type of content that tends to get followed, shared, and commented upon. However, marketers who master the art and science of creating viral marketing campaigns can use their knowledge to promote almost anything.

5 Tips to Help Your Marketing Campaign Take Off

Viral marketing campaigns seldom happen by accident, and they also share some common traits. These tips may help you understand what you do right and what you could work on a little more.

1. Connect With Your Community

Part of increasing your chance of having a successful campaign relies upon the online platform that you have already constructed. Businesses and personalities that do well on social platforms notice and respond to their communities. They might respond to questions and comments, and sometimes they even mention community members by name to thank them for a contribution. Social media users tend to share content from sources they either love or hate, and you would probably rather be one of the sources that they love.

2. Social Media Users Share Content That Creates an Emotional Response

Take note of celebrities or authors you follow that typically enjoy a lot of sharing and interaction on their social media pages. They don’t just post about themselves or their latest project. In fact, these social media successes know their audiences very well. They post content that amuses, supports, and engages their fans and followers. For example, you might let your fans know that you share a popular view on a social issue or donate money to a worthy charity.

3. Be Original

Your social networking platforms should reflect your brand and image. Passing around other brand’s memes is more likely to help your community remember that other brand than it is yours.

4. Cooperate with Other Brands

You shouldn’t take content from others, but you can enlist their cooperation. This helps a lot for people who still need to build a large social networking platform. If you write romances, find a handful of other romance writers that can help you create content and promote it. If you’d rather not share the spotlight with other writers in your genre, you might seek out authors with books in other categories. You can have a something-for-everybody promotion together. Either way, you are bound to increase your own visibility.

5. Things Take Time

This is the last secret to making anything go viral. You should be testing different types ofcontent and promotional strategies all the time. Creating viral campaigns may be part science and part art, but even masterpieces do not appeal to every critic. Don’t give up, but do keep testing out new content types and promotional strategies on your unique community of potential customers.

Kenneth Gillett is the Principal and Founder of Target Marketing. A full service digital marketing agency in New York City guiding authors, speakers & brands to elevate their influence. Follow @TargetMktng.

Why Content Marketing is Key to Every Marketing Strategy


The age of the advertisement (i.e., the “sales pitch”) is over, replaced by the age of content marketing and the ability to provide consumers with dynamic, informational content they trust and value. Fueled by consumer preference for learning about brands and authors through premium content and not dubious ads has lead to the rapid unfolding of the content marketing phenomenon and the demand to incorporate content marketing into all marketing strategies.

Companies Don’t Peddle Products Anymore

They informenlighten and brand themselves by publishing valuable and innovative information that transforms their businesses into intellectual entities offering (not just selling) products and services. In fact, content marketing is a marketing strategy that is crucial, if not outright mandatory, to the success of any business seeking to reach and impress as many consumers as possible. It is an investment intimately tied to the legacy of a business aggressively pursuing a solid reputation as a thought leader and expert in their specific industry. Successfully targeting and modifying consumer behavior to benefit your company means you are targeting buyers who percieve your content marketing strategy as authentic, scrupulous and with their best interests in mind.

Traditional Marketing Strategies are Dead and Buried

Consumers today recoil when confronted with traditional marketing styles that does not offer them options. Permission-based marketing, such as type embraced by social media, allows consumers to decide what they want to see when they want to see it. This is why consumers ricochet off commercials like a rubber ball or simply turn on ad blockers when surfing the Internet. The digital revolution has put them in control of when and how they chose to be marketed to and businesses are starting to realize that nurturing awarenessthrough creating and sharing content will ultimately determine the reality of their long-term success.

Authors Benefit from Content Marketing As Well

Now that writers can self-publish on the web without worrying about being “accepted” by a book publisher, competition among authors to get their book promoted on as many blogs, social media sites and e-publishing venues as possible is essential to becoming a bestselling author. Establishing a personal website and infusing that site with SEO content is also critical to being found by consumers when they perform a Google search query.

Authors need to utilize marketing strategies that rely heavily on content marketing in order to:

  • Develop an original “brand” (i.e., writing genre and expertise on the subject)
  • Target and attract consumers who are considered viable buyers of their product
  • Ensure prospective buyers that they will receive an exceptionally valuable product
  • Create a “buzz” on social media sites to increase sharing of content relevant to the product
  • Earn the trust of consumers
  • Accumulate a returning clientele base that consistently shares content

From Marketing Strategy to Marketing Success

Taking consumers from the decision stage to the purchase stage is the ultimate goal of every content marketing strategy plan. Consequently, superior content marketing agencies know how to attract attention, pique consumer interest, heighten desire, arouse the impulse to take action and finally, maintain customer loyalty by consistently preserving that strong sense of loyalty necessary for any business or author to enjoy lucrative stability and inexhaustible access to a constantly evolving community of social media-based consumers.

Kenneth Gillett is the Principal and Founder of Target Marketing. A full service digital marketing agency in New York City guiding authors, speakers & brands to elevate their influence.